Monday, January 29, 2007


WORLD VISION: The Hope Fund
Korean superstar Rain came to Malaysia on 27 January 2006 for his “Rain’s Coming 06/07 World Tour” concert and took the opportunity presented by his concert to raise awareness of HIV/AIDS, its prevention and other essentials among Malaysians.
Rain was appointed HIV/AIDS ambassador by World Vision Korea in December 2006. As World Vision’s ambassador, Rain will help the non-profit organisation promote its HIV/AIDS prevention activities with the objective of building a world free of the HIV epidemic.
A well known artist in Asia, Rain will use his star power to appeal for help on behalf of orphans and vulnerable children affected by HIV/AIDS through his song titled “Friends”, composed specially for this purpose. Pictures of children will be shown on a screen in the background during the rendition of the song.
Local World Vision offices set up booths at the concert venue where charity items like wrist-bands was sold and the proceeds donated to World Vision’s HIV/AIDS – focused fund known as The HOPE Fund.
Rain agreed to take up this challenge when he realized that HIV/AIDS has done so much damage in our society.
He said that “Eight thousand children are orphaned by HIV/AIDS everyday and over 14 million children have lost their parents to HIV/AIDS every year. Devastation caused by the HIV/AIDS epidemic in Africa during 1990’s could be repeated here in Asia unless we intervene swiftly." Part of the proceeds from Rain's concert ticket sales would be channeled towards HIV/AIDS projects in Asia".
To read more about the World Vision, visit http://www.worldvision.com.my


No comments: